Crisis communications : the definitive guide to managing the message / Steven Fink.

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  • Autor: Fink, Steven.
  • Title: Crisis communications : the definitive guide to managing the message / Steven Fink.
  • Edition: Wydanie 1.
  • Place and date of publication: New York : copyright 2013.
  • Publisher: McGraw Hill Education,
  • ISBN: 9780071799218
  • Physical description: xx, 314 strony : wykres ; 24 cm
  • Subject entries:
    • Public relations.
    • Komunikacja kryzysowa.
    • Podręcznik.
  • Spis treści: Preface // You can't make this stuff up // Defining our terms // What BP should have said // Attitude adjustments // Toyota : on a slippery crisis communications slope with no brakes // Understanding your crisis // Shaping your crisis communications message // Spokespersons // Social media and digital communications or, truth/lies at the speed of light // Shakespeare was right : "The first thing we do, let's kill all the lawyers" // Protecting your brand // Telling the truth // Say it ain't so, Joe! : the Penn State crisis // Dealing with death : fatality communications // Crisis communications strategies // The good, the bad, the news media or, juggling chain saws // Senior management : your own worst enemy? // Take your own pulse, or, what were they thinking? // Internal crisis communications // External crisis communications // Reputation management and reservoirs of goodwill // Issues management // Crisis communications for publicly-traded companies // Crisis litigation // How to break bad news // The blame game // Crisis-induced stress // Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress // Apologies : Shakespeare : still right after all these years // Crisis advertising : does it work? // Crisis communications plans // The failure of business schools // Speed is of the essence // Rising to the occasion.
  • Notes: Tłumaczenie tytułu: Komunikacja kryzysowa - przewodnik przekazywania informacji.
  • Reading room book collection: Zarządzanie kryzysowe
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  • 001 @ SGSPk19001647
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  • 008 @ 130211s2013 vp d b 001 0 eng
  • 010 a 2013002324 z 2012537449
  • 020 a 9780071799218
  • 040 a DLC b eng e rda c DLC d DLC d WA SGSP/PK
  • 042 a pcc
  • 050 
    0
    0
     a HD49 b .F5596 2013
  • 100 
    1
    a Fink, Steven. e Autor
  • 245 
    1
    0
     a Crisis communications : b the definitive guide to managing the message / c Steven Fink.
  • 250 a Wydanie 1.
  • 260 a New York : b McGraw Hill Education, c copyright 2013.
  • 264 a New York : b McGraw-Hill Education, c 2013.
  • 300 a xx, 314 strony : b wykres ; c 24 cm
  • 336 a Tekst b txt 2 rdacontent
  • 337 a Bez urządzenia pośredniczącego b n 2 rdamedia
  • 338 a Wolumin b nc 2 rdacarrier
  • 380 a Książki
  • 380 a Publikacje fachowe
  • 380 a Publikacje dydaktyczne
  • 500 a Tłumaczenie tytułu: Komunikacja kryzysowa - przewodnik przekazywania informacji.
  • 504 a Bibliografia, netografia strony 289-301. Indeks.
  • 505 
    0
    a Preface // You can't make this stuff up // Defining our terms // What BP should have said // Attitude adjustments // Toyota : on a slippery crisis communications slope with no brakes // Understanding your crisis // Shaping your crisis communications message // Spokespersons // Social media and digital communications or, truth/lies at the speed of light // Shakespeare was right : "The first thing we do, let's kill all the lawyers" // Protecting your brand // Telling the truth // Say it ain't so, Joe! : the Penn State crisis // Dealing with death : fatality communications // Crisis communications strategies // The good, the bad, the news media or, juggling chain saws // Senior management : your own worst enemy? // Take your own pulse, or, what were they thinking? // Internal crisis communications // External crisis communications // Reputation management and reservoirs of goodwill // Issues management // Crisis communications for publicly-traded companies // Crisis litigation // How to break bad news // The blame game // Crisis-induced stress // Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress // Apologies : Shakespeare : still right after all these years // Crisis advertising : does it work? // Crisis communications plans // The failure of business schools // Speed is of the essence // Rising to the occasion.
  • 650 
     
    8
     a Public relations.
  • 650 
     
    8
     a Komunikacja kryzysowa.
  • 655 
     
    7
     a Podręcznik.
  • 658 a Zarządzanie i marketing
  • 710 
    2
    a McGraw-Hill. e Wydawca
  • 901 a 102005
  • 920 a 978-0-07-179921-8
  • 953 a Zarządzanie kryzysowe
  • Signature: I-21905/Czyt.
  • Copy location: Czytelnia

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