Strategic internal communication : how to build employee engagement and performance - Cowan, David; Kogan Page. (London ; Philadelphia ; Daryaganj : Kogan Page, 2014)
The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success. [za Wydawcą]
The New Organizational Triangle – Internal Communications, Employee Engagement and HR // Culture Shock – Corporate Culture Does Not Exist // Communicating Through Change, Changing Through Communication // Dialogue and the Digital World // Zone 1 – Intelligence – How Organizations and People Think // Zone 2 – Emotion – How Organizations and People Feel // Zone 3 – Interpretation – How Organizations and People Understand // Zone 4 – Narrative – How Organizations and People Agree (or Disagree!) // The End Zone – Ensuring Effective Dialogue – How Organizations and People Talk // Using the Dialogue Box.
Indeks.
Keywords: Komunikacja wewnętrzna; Podręcznik