Manager's guide to crisis management - Bernstein, Jonathan; Bonafede, Bruce; McGraw-Hill. (New York : McGraw-Hill, 2011)
"Manager’s Guide to Crisis Management" provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization. Covering every aspect of the topic―from defining crisis management and policies to training for and responding to crises―it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics.
The importance of crisis management // Crisis prevention // Crisis planning // Crisis training // Crisis drills // Crisis response // Crisis messaging // Crisis recovery // Online reputation management // Crisis management and the law // Crisis management and the publicly owned company // Cultural issues in crisis management // Crisis management tools // Crisis management consultants // Special crisis management risks // Moral imperatives and the future of crisis management.
Indeks.
Keywords: Zarządzanie kryzysowe; Podręcznik